Mustang Recognition
Posted by in Mustang Magazine on July 10, 2011
1967 1968 Mustang recognition
When I very first started in the business of Ford Mustang Parts I thought I knew a lot about Mustangs and the different models. After all I had lots of them and heck I even knew the difference between the Shelby GT 350 and the GT 350 H. It was about that time that I had an embarrassing awaking in the form of a friend from church who as far as I knew never had a Mustang or knew that much about cars in general. We were looking through a magazine a saw a picture of a Mustang what I thought was a 65 Mustang, my friend said no that is a 66. I thought to myself, what does this guy know and we discussed it for a while and both decided that the answer was to look it up later. Thank goodness that he wasn’t around to rub it in when I found out he was right. Many years have passed since and I have made a point to be able to tell the difference between the models and years at a glance now, so to save you from my embarrassment here is how to tell the difference between a 67 and 68 Ford Mustang.
Of course the 67 was the first time that the Mustang had been restyled since its introduction in April of 1964. Most will agree that Ford decided to make the styling changes to stay one step ahead of the soon to be introduced Camaro and Firebird. Even though the car appears bigger and wider it retained the 108 inch wheel base. One of the biggest changes in 1967 was the addition of the 390 Thunderbird Special engine.
At a glance: the easiest way to tell a 67 from a 66 or 68 is the large inset simulated scoops just behind the doors. If your still not convinced look at the grill the cut out pattern in the grill are rectangles. Read the rest of this entry »
Mercedes-Benz to Launch New Marketing Ads for the C-Class
Posted by in Mercedes-Benz Magazine on July 10, 2011
DaimlerChrysler AG’s Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company’s all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the “C-for Yourself” slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.
“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.
“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”
The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the “C-for Yourself” campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso. Read the rest of this entry »