The Past of Hyundai
It’s not clear whether it is appropriate to say that Korean motor company had a humble start but it is certain that in American they did have a modest beginning. The company stormed the shores of the States in the 80′s with one lone model. They have weathered being the butt of many jokes to immerge a global leader. To the surprise of many the Hyundai Genesis performance is being reported to rival that of Mercedes. That is a long way from earlier comparisons to the Yugo.
When the carmaker first arrived in the west the goal was to offer an affordable vehicle. This is what the company felt was missing in the market so it is what they offered. It worked until owners of the car started to realize that the reliability of the vehicle was what was sacrificed in order to make it more affordable. The savings that once seemed so significant were quickly whittled away with the cost of constant repairs. The reputation of the company suffered dramatically from all the complaints.
This reputation did not go unnoticed by the company. In response to these issues the company started to pour money into developing the quality of the vehicles. These developments were not limited to the mechanical integrity but instead encouraged in all aspects of making and designing the car.
Currently the company is a world leader amongst auto manufacturers. They have a myriad of models on the market that are designed to fit a range of budgets and tastes. You can still find affordable models that are not much more reliable. However you can also try your hand at more luxury quality vehicles. That’s right luxury and they have done such a good job at it that they have been rated along side other top luxury brands like Porsche.
One model that is receiving extra attention from the media is being compared to Mercedes. Hyundai Genesis performance in safety and handling is being claimed by many sources to be the best luxury sedan in its class. It is a rear wheel drive, plush and fully loaded competitor for Lexus, Porsche, and Mercedes. All of this is hardly conceivable if you know the history of the company but study after study in consumer magazine after another is saying the same thing. This car is a leader in its class.
The progression of the company and the product has been remarkable and fairly quick. The progressive nature of the cars and the company shows little signs of slowing. They have not only taken the lead in the American market but they have taken the lead in the global market as well. What was once a car that you bought because you couldn’t afford anything else is no a car that you buy because you want to. Today’s Hyundai is one that is reliable, affordable, and stylish.
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