Archive for category Mercedes-Benz Magazine
Mercedes-Benz to Launch New Marketing Ads for the C-Class
Posted by in Mercedes-Benz Magazine on July 10, 2011
DaimlerChrysler AG’s Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company’s all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the “C-for Yourself” slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.
“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.
“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”
The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the “C-for Yourself” campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso. Read the rest of this entry »
Where to Buy a Used Mercedes Benz
Posted by in Mercedes-Benz Magazine on July 10, 2011
Mercedes Benz is one of the most popular cars throughout the world. This company has succeeded to make all types of cars ranging from sports cars to super elite and executive cars. Mercedes Benz has succeeded to make its cars popular through superior quality, class, performance, all the while not compromising the standard and comfort level of these beautiful machines.
Going over these, when you want to buy a used Mercedes Benz you have a lot of options. First of all most of the dealers have a Mercedes Benz available as it is a car which will attract many customers. Second, most of the people who sell their car keep them in good condition so as to get a good resale value. Third, most of the cars are generally in a good condition and are being sold because their owners want to get a new car and tired of the old one.
You can find a Mercedes Benz in a few different ways. The first way is looking online and finding vehicles on used car dealership websites. Another way would be looking for ads online then going to meet the seller. And the third way to find a used Mercedes would be looking for ads in newspapers and magazines then going to have a look at the car. There is also the addition option of looking at online magazines and review guides or dedicated enthusiast websites. These websites sometimes have forums where people will advertise their personal vehicles for sale. This can often be a fantastic place to find a well taken care of vehicle.
By buying online you see just some pictures of the car available on the website. Looking for ads online you get to see more of the pictures, if you see something that you like then you can follow through and go see the vehicle in person. Using the internet is a good way because if you have any questions you can ask them before actually going to see the car. This is the key difference between looking online and looking in a newspaper or magazine. When you look for the car in a news paper you have to just go see the car and then decide. Buying through a website gives you much more options than looking through a limited amount of ads on a newspaper or magazine. All these are good ways to look for the perfect used Mercedes Benz. Read the rest of this entry »