Archive for category Mercedes-Benz Magazine

Online Resources Talking about Mercedes Benz

If you are looking for a luxury car, brand names like Mercedes Benz will mostly come up in your mind. Mercedes Benz is considered one of the most famous European automobile brand names because cars with this brand name are considered some of the most elegant, luxurious, and expensive cars available at the market. Mercedes Benz cars also often appear in many Hollywood’s Blockbuster and box office movies. This signifies that Mercedes Benz cars are celebrities among cars manufactured by other carmakers. For this reason, if you are looking for a car that makes you a respectable person, consider buying a Mercedes Benz car.

Daimler AG has manufactured and released a huge selection of Mercedes Benz cars. For this reason, when you want to buy a Mercedes Benz car, you have to be able to make a smart choice. In order to know which Mercedes Benz car is the best for you, you should visit a Mercedes Benz cars dealer and ask the dealer to explain the features of all cars that are showcased in his/her dealership. If you prefer a convenient way to investigate Mercedes Benz cars, however, you should stay at your home and go online to visit Mercedes Benz websites or Mercedes forum where Mercedes Benz lovers share their opinions and stories about Mercedes Benz cars.

If you visit the online forum, there are many things that you can learn in regard to Mercedes Benz. You can learn, for example, about some of Mercedes Benz cars that are considered worth buying. A member of that forum writes about six Mercedes Benz cars, including Gelandewagen, Brabus SLR McLaren Roadster, C-Class, SLS AMG, 1963 600 Pullman, and 1954 300 SL Gullwing, which are considered worth purchasing. You can read that thread if you need suggestion of which Mercedes Benz car is the best for you.

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Mercedes-Benz to Launch New Marketing Ads for the C-Class

DaimlerChrysler AG’s Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company’s all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the “C-for Yourself” slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.

“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.

“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”

The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the “C-for Yourself” campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso. Read the rest of this entry »

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